Major auto glass manufacturer to invest millions in new technologies

“Vitro S.A.B. de C.V. recently announced that its board of directors has approved the investment of $60 million in new technologies. The company’s executive team will be working over the next 18 months to implement these investments according to the board’s guidelines.

‘SUV growth, electrification, augmented reality displays, connectivity, emissions regulation, safety, acoustics, weight reduction, advanced sensors, advanced antennas, energy-efficient technologies and new mobility models are the disruptors that create the need for new solutions in windshields, windows and sunroofs,” says Salvador Minarro, president of Vitro Automotive Glass. “Vitro is committed to supplying the product solutions needed on the automobiles of the future.'”

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There is no denying that some major advancements have been made with the inclusion of technology in auto glass. What was once regarded as just protection from the elements has evolved into so much more. The trick will be to have these technologies integrated in such a way as to not cause prices to skyrocket. Windshields, in particular, can be expensive to replace. Fortunately, insurance and warranty claims offer some relief, but will that remain the case with these advancements?

At Advantage Auto Glass, we offer exceptional auto glass service for residential and commercial vehicles. We even offer mobile auto glass service for Twin Cities residents. Contact us at 612-343-8984 for more information.